Robert Kugel's Analyst Perspectives

FinancialForce Serves the Modern Service Business

Posted by Robert Kugel on Dec 10, 2018 6:00:00 AM

FinancialForce offers cloud-based ERP and professional services automation (PSA) software. The company targets midsize and larger services companies, especially those that provide professional services (such as consultants or field service organizations), subscription-based or recurring revenue services. FinancialForce’s key point of differentiation is that it is built natively on the Salesforce platform. Thus, CRM data is already located on the same platform as accounting and back-office data so organizations can orchestrate end-to-end front-office to back-office processes without having to integrate different systems.

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Topics: Cloud Computing, Office of Finance, ERP and Continuous Accounting, Financial Performance Management, Recurring Revenue, revenue recognition, Sales, Billing and Recurring Revenue