Robert Kugel's Analyst Perspectives

IBM Advances Business Experience in Using Advanced Analytics

Posted by Robert Kugel on 03 July 2014

The developed world has an embarrassment of riches when it comes to information technology. Individuals walk around with far more computing power and data storage in their pockets than was required to send men to the moon. People routinely hold on their laps what would have been considered a supercomputer a generation ago. There is a wealth of information available on the Web. And the costs of these information assets are a tiny fraction of what they were decades ago. Consumer products have...

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Topics: Big Data, Mobile, Predictive Analytics, Social Media, Customer Experience, Operational Performance Management (OPM), Performance, Analytics, Business Analytics, Business Collaboration, IBM, Business Performance Management (BPM), Customer Performance Management (CPM), finance, Financial Performance Management (FPM), Sales Performance Management, Sales Performance Management (SPM), Social, Financial Performance Management, SPSS

IBM Encourages Adoption of Predictive Analytics

Posted by Robert Kugel on 28 June 2012

Our benchmark research on business analytics finds that just 13 percent of companies overall and 11 percent of finance departments use predictive analytics. I think advanced analytics – especially predictive analytics – should play a larger role in managing organizations. Making it easier to create and consume advanced analytics would help organizations broaden their integration in business planning and execution. This was one of the points that SPSS, an IBM subsidiary that provides analytics,...

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Topics: Big Data, Performance Management, Planning, Predictive Analytics, Marketing, Modeling, Sales Forecasting, Analytics, IBM, Uncategorized, SPSS

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