Robert Kugel's Analyst Perspectives

Infor Makes User Experience A Reason for New Business Applications

Posted by Ventana Research on May 8, 2015 9:46:22 AM

Recently, Infor held its second innovation conference with industry analysts at its New York City headquarters. Infor’s products include the major categories of ERP, human capital management and financial performance management applications. Behind the marketing aspects of its use of “innovation” is a business strategy for retaining existing customers, migrating a sizable percentage of those customers to the cloud and gaining new customers. (Because of the relative size of the installed base, renewals and migrating customers to the cloud are likely to be more important to Infor’s future revenues than adding new customers.) I think it’s useful to assess the content of the event in the context of the company’s business strategy.

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Topics: Social Media, Human Capital, UX, Business Analytics, Business Collaboration, Cloud Computing, Accounting, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM)