IBM’s Big Data and Analytics Analyst Insights conference started me thinking about the longer-term potential impact of big data and related technologies on business management. I covered some of the near-term uses of big data and analytics in an earlier perspective. There are numerous uses of big data that can provide incremental improvements to existing processes and practices. Some of these will have a significant impact on changing business models, enabling new classes of products and services and improving performance. As well, the technology will have more profound, longer lasting effects. The ability to analyze large quantities of business-related data rapidly has the potential to set in motion fundamental changes in how executives and managers run their business. Properly deployed, it will enable a more forward-looking and agile management style even in very large enterprises. It will allow more flexible forms of business organization. None of these changes will be universal, and the old school will be with us for some time. Technology, however, will give executives and their boards of directors a powerful tool for strategic differentiation to achieve a sustainable competitive advantage.
