Robert Kugel's Analyst Perspectives

Recurring Revenue Challenges Finance Departments

Posted by Ventana Research on 13 March 2015

As I noted in a recent analyst perspective note the recurring revenue business model is gaining increasing use worldwide. Our recently completed recurring revenue benchmark research shows that companies are using this business approach because they find that it can convey a strategic advantage in creating additional sales opportunities, making future revenues more predictable, enhancing their customers’ experience and increasing customer loyalty. However, recurring revenue businesses have...

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Topics: SaaS, Customer Experience, NetSuite, Office of Finance, Operational Performance Management (OPM), Recurring Revenue, Zuora, Cloud Computing, Customer Service, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Sales Performance Management (SPM), billing software, Intacct

Recurring Revenue: An Increasingly Important Business Model

Posted by Ventana Research on 19 February 2015

Recurring revenue is a term applied to business models that involve three types of selling and billing structures: a one-time transaction plus a periodic service charge; subscription-based services involving periodic charges; or a contractual relationship that charges periodically for goods and services. Telecommunications was the first major industry to use it, but recently the model has gained popularity in others. It is a major trend in information technology as an increasing number of...

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