As I noted in a recent analyst perspective note the recurring revenue business model is gaining increasing use worldwide. Our recently completed recurring revenue benchmark research shows that companies are using this business approach because they find that it can convey a strategic advantage in creating additional sales opportunities, making future revenues more predictable, enhancing their customers’ experience and increasing customer loyalty. However, recurring revenue businesses have unique challenges, especially in finance and accounting departments because most ERP systems (the ones that handle the accounting function) are not designed to manage the specific requirements of a recurring revenue businesses.
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Topics:
SaaS,
Customer Experience,
NetSuite,
Office of Finance,
Operational Performance Management (OPM),
Recurring Revenue,
Zuora,
Cloud Computing,
Customer Service,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Sales Performance Management (SPM),
billing software,
Intacct
Recurring revenue is a term applied to business models that involve three types of selling and billing structures: a one-time transaction plus a periodic service charge; subscription-based services involving periodic charges; or a contractual relationship that charges periodically for goods and services. Telecommunications was the first major industry to use it, but recently the model has gained popularity in others. It is a major trend in information technology as an increasing number of companies offer software and hardware technology accessed as a service through cloud computing. Recurring revenue also has been transforming the entertainment business, as customers subscribe to rent movies, music and other creative digital products instead of owning them; this is part of the so-called “sharing economy” whose social impacts are wide-ranging.
Read More
Topics:
SaaS,
Customer Experience,
NetSuite,
Office of Finance,
Operational Performance Management (OPM),
Recurring Revenue,
Zuora,
Cloud Computing,
Customer Service,
Business Performance Management (BPM),
Customer Performance Management (CPM),
Financial Performance Management (FPM),
Sales Performance Management (SPM),
billing software,
Intacct
