Robert Kugel's Analyst Perspectives

Salesforce Helps Midsize Company Dreams Come True

Posted by Robert Kugel on Sep 21, 2012 11:42:57 AM

I cover the meat-and-potatoes aspects of corporate computing. I also pay attention to the special needs of midsize companies (by our definition, those with between 100 and 999 employees), which are unlike those of either small business or large corporations. After attending this year’s Dreamforce conference, Salesforce.com’s annual user meeting held this week in San Francisco, I can appreciate how difficult it is for executives and people who work in back office functions to cut through the technology hoopla to find the utterly practical (but certainly not dull) reasons why the cloud can help them run their businesses better. In fact, cloud-based software-as-a-service (SaaS) offerings can give midsize companies a leg up in ways that on-premises alternatives can’t. Here are four big ones that top my list.

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Topics: Salesforce.com, Social Media, ERP, CRM customer service, SMB, Cloud, Cloud Computing, Accounting, Business Performance Management (BPM), Customer Performance Management (CPM), Dreamforce, finance, Financial Performance Management (FPM), Sales Performance Management (SPM), Security, FPM, innovation