Robert Kugel's Analyst Perspectives

Planful Acquires for Marketing Performance in Planning Suite

Posted by Robert Kugel on Oct 19, 2022 3:00:00 AM

Planful recently acquired Plannuh, a marketing-performance management application, to integrate into the Planful platform so that organizations can connect their marketing planning and analysis group with the finance department. There’s the old story of a CEO who said, “I know half my marketing spend is wasted, I just don’t know which half.” Plannuh is designed to answer that question.

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Topics: Marketing Performance Management, Office of Finance, Business Planning, Financial Performance Management, intelligent marketing, digital finance