Robert Kugel's Analyst Perspectives

Making Back Office Apps Fun

Posted by Robert Kugel on 17 December 2012

Business software is beginning to undergo a design revolution comparable to the seismic shift from the green screen to the graphical user interface (GUI) that began in the mid-1980s. Three forces are at work. One is the retirement of large numbers of members of the baby-boom generation and the rise of a generation that grew up with computers and computer games from a young age. Also, software and technology vendors have been recognizing the need to “consumerize” business applications as mobile...

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Topics: Big Data, Salesforce.com, OpenWorld, Operational Performance Management (OPM), Cloud Computing, Oracle, Business Performance Management (BPM), Customer Performance Management (CPM), Dreamforce, finance, Financial Performance Management (FPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), Tidemark, Workforce Performance Management (WPM), Business, design, development, GUI

Salesforce Helps Midsize Company Dreams Come True

Posted by Robert Kugel on 21 September 2012

I cover the meat-and-potatoes aspects of corporate computing. I also pay attention to the special needs of midsize companies (by our definition, those with between 100 and 999 employees), which are unlike those of either small business or large corporations. After attending this year’s Dreamforce conference, Salesforce.com’s annual user meeting held this week in San Francisco, I can appreciate how difficult it is for executives and people who work in back office functions to cut through the...

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Topics: Sales, Salesforce.com, Social Media, ERP, Office of Finance, CRM customer service, SMB, Cloud Computing, Business Performance Management (BPM), Customer Performance Management (CPM), Dreamforce, finance, Financial Performance Management (FPM), Sales Performance Management (SPM), Security, FPM

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