Robert Kugel's Analyst Perspectives

PROS Will Acquire Cameleon to Enhance Sales Effectiveness

Posted by Robert Kugel on Nov 6, 2013 8:50:23 AM

PROS Holdings, a provider of price and revenue optimization software, has an agreement in principle to acquire Cameleon Software, which offers configure, price and quote (CPQ) applications. The combined company is likely to benefit from a broader geographic presence (PROS is based in Houston while Cameleon is in Toulouse, France) for their sales and marketing efforts. However, the longer-term strategic value of the merger lies in the combination of the related categories of price optimization and CPQ to improve sales effectiveness and financial performance.

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Topics: Analytics, Business Analytics, Business Collaboration, Business Performance Management (BPM), CEO, CFO, CPQ, Financial Performance Management (FPM), FP&A, FPM, Operational Performance Management (OPM), Price Optimization, PRO, Profitability, PROS, Sales, Sales Performance Management (SPM)