Pricing is an issue that almost every for-profit company confronts – and usually agonizes over. Chief financial officers must play a part in setting the strategic direction of pricing in their organization. They should not be involved in tactical pricing decisions because they are not close enough to markets and customers, but they should be part of the strategic design of pricing, especially as part of a profitability management effort, which I’ve discussed before.
Topics: Office of Finance, Analytics, Financial Performance Management, Digital Commerce, Digital Business, Revenue Management, Sales Engagement
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Robert was an equity research analyst at several firms including First Albany Corporation, Morgan Stanley, and Drexel Burnham, and a consultant with McKinsey and Company prior to joining Ventana Research. Rob was an Institutional Investor All-American Team member and on the Wall Street Journal All-Star list.
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