Robert Kugel's Analyst Perspectives

IBM Encourages Adoption of Predictive Analytics

Posted by Robert Kugel on Jun 28, 2012 12:14:01 PM

Our benchmark research on business analytics finds that just 13 percent of companies overall and 11 percent of finance departments use predictive analytics. I think advanced analytics – especially predictive analytics – should play a larger role in managing organizations. Making it easier to create and consume advanced analytics would help organizations broaden their integration in business planning and execution. This was one of the points that SPSS, an IBM subsidiary that provides analytics, addressed at IBM’s recent analyst summit.

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Topics: Performance Management, Planning, Predictive Analytics, forecasting, Marketing, Modeling, Sales Forecasting, Analytics, IBM, Uncategorized, SPSS