Robert Kugel's Analyst Perspectives

Big Data Drives Price and Revenue Optimization

Posted by Ventana Research on Jun 25, 2016 9:13:30 AM

Information technology enables a data-driven management style that was not feasible until powerful, affordable computers became generally available. There’s no bright line marking when this became possible; the process is ongoing. People were using financial analytics long before ENIAC, the first general-purpose computer, appeared, but the metrics available were not especially timely, broadly applicable to day-to-day situations or comprehensive enough to inform most management decision-making. Even today, there are many areas of business management where companies continue to operate much as they have in the past. One of those is pricing.

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Topics: Big Data, Operational Performance Management (OPM), price, pricing, optimization, revenue, customer, c, Business Analytics, Uncategorized, Business Performance Management (BPM), Customer Performance Management (CPM), Financial Performance Management (FPM), Sales Performance Management (SPM)