Robert Kugel's Analyst Perspectives

Zyme Solutions Tackles Channel Data Challenge

Posted by Robert Kugel on Apr 27, 2011 12:27:04 PM

Companies (especially in high technology) that sell through an indirect channel face a difficult challenge because global sales channels are complex, fragmented and changeable, with different business practices and customs than direct channels. Keeping track of which products have sold in and sold through which partners can be a difficult task. Unless a company is working with only a handful of channel partners, just collecting the data is time-consuming. Not only is the data complex, much of it is taken from disparate IT systems of individual channel partners. They report their data at different times and in different ways using a mishmash of data structures, aggregations and nomenclature, so companies have to go through a data-cleansing step to acquire a consistent data set with which to work. Yet having accurate, detailed and timely data is important to both the day-to-day and strategic management of a corporation. Without that, it’s hard to manage customer and partner relationships effectively and have a timely, accurate view of aggregate indirect channel sales and inventory positions.

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Topics: Salesforce.com, Operational Performance Management (OPM), Zyme Solutions, revenue recognition, sell-through, Business Analytics, Business Collaboration, Governance, Risk & Compliance (GRC), CRM, Financial Performance Management (FPM), Sales Performance Management (SPM), Supply Chain Performance Management (SCPM), channel data, indirect channel, partner relationship management